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Steps in the process
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Decision making
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1.
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Specify, select, refine, or modify project goals and evaluation objectives. (See Fig. 2.1 ‘Project evaluation framework’)
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What is the general focus of the evaluation?
- What is to be evaluated?
- Why — what are the purposes?
- Who is the evaluation for?
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2.
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Establish standards/criteria (performance measures) where appropriate
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What benchmarks or measures will be used to evaluate the success of the project?
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3.
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Plan appropriate evaluation design
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- What are the key questions that need answering?
- What is feasible in terms of budget, time, available resources and expertise?
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4.
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Select and/or develop data gathering methods
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What information will be gathered?
- From whom?
- By whom?
- How will the information be gathered?
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6.
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Process, summarise, analyse relevant data
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How will the information be analysed and interpreted, and by whom? (Criteria for judging will relate to Step 2.)
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7.
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Contrast data with evaluation standards/criteria
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8.
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Report and feedback results
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How will the results be communicated?
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9.
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Assess cost-benefit/effectiveness
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- What were the benefits?
- Was the investment worth it?
- Who will make such judgements?
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10.
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Reflect (evaluate) the evaluation
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How will the evaluation itself be evaluated?
- How will the design be evaluated?
- How will you know if the evaluation is proceeding according to plan (a management issue)?
- How will the overall evaluation effort be judged?
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Throughout Steps 1-10
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How will the evaluation be managed — in terms of identifying, allocating tasks, resources, personnel etc.?
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